The Kielburgers’ WE Movement has enjoyed more than 20 years of glowing press. They also have partnerships with 38 media organizations and a history of aggressive responses to criticism.
Reporter Jaren Kerr speaks with Jesse about his investigation of WE’s media relations.
Craig Kielburger founded WE when he was 12 to fight child labour. Now, the WE brand is used to promote products made by children.
Reporter Jaren Kerr presents the findings of his 4-month long investigation.
Twenty-two people spoke to us confidentially about working for WE. But Josh Keenan went on the record.