For one week every year, the Canadian press transforms into movie industry experts. Our newspapers run glossy red carpet photos of Hollywood stars and stories about which movies penned distribution deals with who. But who’s benefiting from all this?

Norm Wilner has been covering the Toronto International Film Festival for 30 years. As a film critic at NOW Magazine, he’s seen it grow into the monster it’s become.

If you want to read more, the Globe and Mail published this investigation (paywalled) into TIFF’s business over the weekend.

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